Think Pink: On-trend makeup for older women

September 25th, 2010

Makeup for mature faces


Think Pink flattering face makeup for older women!

To recreate this look, watch the video tutorial and follow the step-by-step instructions below:


1). Cleanse, tone and moisturize(a) your face.


Foundation for older women

2). To create an even canvas, apply a light-diffusing primer(b) to your skin prior to your foundation. Begin in the middle of the face and, using your fingertips, blend outwards toward the hair- and jaw-lines.

Why use a primer underneath your foundation? It will help your foundation last longer, make application easier, and refine the skin’s texture so imperfections (including fine lines and wrinkles) are less noticeable.


3). To achieve a flawless complexion, apply a semi-matte foundation(c) to the face and eye area with a foundation brush(d), and then work it into the skin with your fingertips. For an even application, start in the center of the face and, using short strokes, blend outward and downward.

Concealer for older women


4). To lighten and brighten the eye area, mix a concealer(e) with a highlighter pen(f), and apply it beneath the eye and onto the eyelid with a concealer brush(g). Then, for optimal coverage and a seamless finish, pat it into the skin with your fingertip.

Makeup artist tip! Does your concealer emphasize the lines around your eyes? Are you sick of it caking and leaving your under-eye area looking crêpey? Want a quick fix? Mix your concealer and highlighter pen together before you apply it. The result? A perfectly textured product which disguises dark circles and imparts radiance – but doesn’t accentuate fine lines and furrows.



5). Using back and forth strokes, blend a creamy beige matte eyeshadow(h) over the eyelid and up onto the brow bone with an eye blending brush(i).

Wash of color.

6). Pick up a light-brown satin eyeshadow(j) on an eye shader brush(k) and, beginning at the top lashline, press it over the lid and up into the crease. For a sheer and shapely finish, blend the shadow backwards and forwards over the lid and round-and-round through the socket line with a blending brush(i + l). If required, add more shadow and keep blending it out until you achieve the desired intensity. Then, using a pencil brush(m), take the shadow(j) beneath the eye and work it along the lower lashline.

Makeup artist tip! Mature woman should avoid heavily frosted and highly-pearlized eyeshadows because they tend to draw attention to fine lines and wrinkles in the eye area. Matte and satin textures are typically much more flattering for older faces.

Mascara for older women


7). To define the eye, take some brown gel eyeliner(n) on an eyeliner brush(o),and using a series of short, overlapping strokes line the upper lashes. To perfect and smooth the line, blend over it with the brush(o).

Makeup artist tip! If you have gray or light-colored hair and a pale complexion, black eyeliner can sometimes look too harsh. For a more natural look, opt for gray, navy or brown liner, and don’t be scared to smudge the line for a more soft-focus effect.


8). For longer-looking top lashes, curl them with an eyelash curler(p) and apply a black lengthening mascara(q).To make your eyes appear bigger, slick some mascara over the bottom lashes too.

Powder for older women


9). To set your foundation and give the skin a subtle radiance, take some loose finishing powder(r) on a powder brush(s),and blend it over the face using circular motions.

Brow Pencil.

10). To contour the brows, softly fill in any gaps with a brow pencil(t). For a natural effect, warm the pencil on the back of your hand first, and then use short, feathery strokes to apply it. For a polished and groomed finish, comb your brows upward with a brush(t).

Blush for older women

Lip Color.

11). For a precise and understated pout, choose a lipstick in a natural shade(u) and apply it with a lip brush(v). Or, be bold and pick a high-impact hue(w).

Makeup artist tip! If your mouth is deeply lined, avoid dark colors and glossy formulations because they are prone to bleeding. Instead, choose more neutral tones in matte or satin textures and use a lipliner to minimize movement.


12). To complete the look, apply a touch of pink blush(x) to the apples of the cheeks with a large powder brush(y).

You’re done! Pretty in pink! What do you think?

Product List!

(a). Moisturizer: Embryolisse Lait-Crème Concentrè (24-Hour Miracle Cream).

(b). Primer: Lancôme La Base Pro Perfecting Makeup Primer. Buy it online at:, and

(c). Foundation: Chanel Pro Lumière in Cendré 30.

(d). Foundation brush: Chanel Foundation Brush 6.

(e). Concealer: M·A·C Studio Finish in NW20 and NW25 (equal parts). Buy it online at: and

(f). Highlighter pen: Chanel Éclat Lumière in Beige Rosé 30.

(g). Concealer brush: Shu Uemura Eye Brush Synthetic 10.

(h). Eyeshadow: Nars Single Eyeshadow in Biarritz. Buy it online at: or

(i). Eye blending brush: Bobbi Brown Eye Blender Brush. Buy it online at:, and

(j). Eyeshadow: Brown shade (top left) from the Chanel Les 4 Ombres Beiges Velours 81 palette.

(k). Eye Shader brush: M·A·C Eye Shader Brush 239. Buy it online at:, and

(l). Tapered blending brush: M·A·C Tapered Blending Brush 224. Buy it online at:, and

(m). Pencil brush: M·A·C Pencil Brush 219. Buy it online:, or

(n). Gel eyeliner: Lancôme Ink Artliner in Intense Brown 02.

(o). Gel eyeliner brush: Shu Uemura Natural Brush 2r.

(p). Eyelash curler: Shu Uemura Eyelash Curler.

(q). Mascara: Lancôme L’Extrême in Black 01. Buy it online at: and

(r). Powder: Lancôme Ageless Minérale with Sapphire Complex Perfecting and Setting Mineral Powder in Translucent.

(s). Powder brush: Shu Uemura Natural Brush 27.

(t). Brow pencil and brush: Sisley Phyto-Sourcils Perfect Eyebrow Pencil in Cappuccino.

(u). Lipstick: Dior Addict Lip Glow Color Awakening Lip Balm. Buy it online at: or

(v). Lip brush: Chanel Petit Pinceau Correcteur (Small Concealer Brush #8).

(w). Lip gloss: Lancôme Laque Fever in Lancôme Rose 302.

(x). Blush: Chanel Irrēelle Blush in Pink Cloud 24.

(y). Powder brush: M·A·C Large Powder Brush 134. Buy it online at:, and

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8 Responses to “Think Pink: On-trend makeup for older women”

  1. She looks stunning and radiant! I love the bright pink lips on her. I’m very glad to have stumbled upon your website although I wish I did so earlier!

    Thank you for the comprehensive tutorials.

  2. Little Miss Makeup says:

    Thanks so much, Connie! I look forward to checking out your blog too. Happy makeup application!

    LMM x

  3. melina bee says:

    Hi, I am not older, just wondering, but … what exactly should women change about their makeup as they get older, without sacrificing their own personality? Love your blog, also wish I’d found it sooner.

  4. Little Miss Makeup says:

    Hi again, Melina Bee. As you get older, typically less makeup is more. You can certainly let your personality shine through, but you need to pay attention to the colors and textures you choose to ensure a flattering finish.

    LMM x

    PS. I’m pleased you love my blog, your positive feedback means so much!

  5. Michael Wallace says:

    Hey there, I am making a new site like ehow and some of your original articles would fit the context good. Would I be able to link back to your website?

  6. Little Miss Makeup says:

    Hi. Do you want to use the articles in their completeness?

    LMM x

  7. Jill says:

    Thank you so much for the great makeup tips, detailed instructions, products and brushes used. I just stumbled upon your website, and same as other comments, wish I’d discovered it sooner.

  8. Little Miss Makeup says:

    Thanks so much, Jill, I really appreciate your feedback. Great to know you find it helpful.

    LMM x

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