There are a multitude of mascaras on the market today, promising an array of lash-enhancing qualities. Whether you seek extreme length, maximum volume, intense curl, or a combination of these things, there is a smorgasbord of choice. Most mascaras are available in a variety of shades too, and many companies also offer waterproof versions.

As important as the mascara formulation itself, is the wand that it is applied with. Recent advances in technology have given rise to innovative wand designs, with features such as in-built battery-powered vibration, curved brushes, and perfectly slanted and spaced bristles. The latest generation mascaras boast 360° lash-by-lash coverage, and promise to provide users with the ultimate application experience.

For hygiene reasons, mascara is one of the most difficult products to trial properly before purchase. Disposable mascara wands often accompany testers, but if they are not an exact replica of the original brush, many of the benefits of the complete package may go unnoticed. (more…)